— Portfolio
Kevin Shayne | Recent work
540-246-6459
(If available – images are linked)
AI Youtube Channel
Creator (writer, designer, etc.) of this video for Youtube channel which is under construction/development as of Q1 2023.
documentation for new processes
Researched, proposed, implemented, trained, and maintained new processes for the Sell.Amazon.com marketing team. Process changes included an extremely successful implementation of Asana.
PROJECT MANAGER FOR SELL.AMAZON.COM
Worked with Experimentation, Design, Writer, and Marketing Lead on all aspects of “Radical Redesign” of home page.
Principles & challenges
Widely circulated document to help team managers at Amazon.
Team Wiki
Lead team in the design and development of the team wiki.
Financial services white paper
Developed, researched, and wrote leadership mid-funnel white paper (raw layout sent to agency for design).
Internal Strategy for Webinars
Assembled and documented internal strategy for webinars as well as contrasting existing methodology with the post-Hubspot install.
Financial services corporate IR sales enablement deck
Developed, researched, assembled sales enablement deck.
Private Equity – Industry offering
Developed content and layout as well as design for sales enablement brochure.
AGENCY BRANDING – HOME PAGE
Centralizing on the Buyer’s Journey the entire agency (sales, project managers, and creatives) had a methodology to focus on our customers’ customer.
AGENCY BRANDING – HOME PAGE
Identification and icons for agency offerings. This was part of a larger effort for our services and pricing.
REACH
Completely rebranded the REACH offering. Built components around the Buyer’s Journey to unify services to customers. Conceptualized, build pricing and program elements, and all copy. Worked with designers to bring elements to life.
VIDEO AS PART OF BLOG POST
Utilized an integrated approach to content development. In this instance 2 videos were created, 2 blog articles, social posts (FB and LI), and associated emails to drive traffic to the content.
ROI Campaign
A key challenge was communicating offering value to customers. I created a campaign along with drip content and ROI tool/calculator to assist prospects in easily seeing our value. This was also used by sales.
Demand Gen Campaign
Push to have a free trial offer and then designed a landing page to drive leads. Free trial auto converts into a subscription.
ADDY Award winning campaign
I created a campaign called “5 Reasons To Switch Marketing Agencies”. The landing page and infographic received wide aclaim and I obtained an Addy Award for this work.
Volunteer Website
This is a site I’m taking live in Nov 2020. It’s for a non-profit and is volunteer work. Site is created in WordPress using Divi.
Video Explaining the Buyer’s Journey
This was utilized in email content as well as by the sales team to educate customers about the importance of understanding their customers’ journey.
ABM Engagement
Developed a strategy of giving away free listings in exchange for a way to establish contact with target company executives. Resulted in sales demos to key decision-makers.
Koalafy SaaS startup | Website content and design
Content and design for the Koalafy Assessments website. Work extended well beyond into branding (name, logo, etc.), GTM, messaging, product UI/UX, management of programmers, product scoping, product functionality, budgeting, and more.
— Portfolio
Older work
Blog – Sales Enablement – Training – SEO
One example of MANY pieces that were created during my time at CADD Edge. I developed the “3 Minute Thursday” concept and then continued to refine and elaborate. I worked extensively with the engineering team to get these in place.
Product Line Video
Developed naming and purpose of the entire product line along with branding and messaging.
Program from Annual Event
Developed the concept and built event to educate and showcase products and services. Sold vendor area. Was showcase for our company as a major profitable event. It involved the entire organization.
Sales Piece
The piece used by the sales team (physical and pdf) as well as at tradeshows. Digital version utilized on the website for distribution.
GTM Conception of Product Application
Identified and contracted with an artist who could produce visual design according to my conception and specifications.
GTM Product naming, design, and application
Named products and implemented full creation of collateral and design.
PMI standardized landing page for webinars
These landing pages increased web content and traffic creating compounding and ongoing SEO improvements. The videos were placed on youtube and SEO’d as well.
Contact
kshayne@gmail.com
(540) 246-6459