Kevin Shayne
PROFESSIONAL MARKETER:
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- Marketing Director
- Program Manager
- Project Manager
- Fractional CMO/Consultant
I build full-funnel growth systems that turn marketing into a predictable revenue engine.
Proven success across SaaS, regulated industries, e-commerce, local services, and global enterprise teams.
Experienced service driven creative project leader building success campaigns and teams. I have proven global demand generation skills across industries, teams, and organizations.
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WHAT I DO
I help companies improve and optimize marketing performance and teams, build scalable systems, automate, and accelerate revenue growth.
Today’s marketing isn’t about channels — it’s about systems.
I specialize in designing and leading those systems:
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Demand Generation & Lead Flow Architecture
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CRM, Automation & AI-Driven Workflows
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Brand Messaging & GTM Strategy
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Full-Funnel Optimization (Promotion → Opt-In → Email → Conversion)
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Analytics, Attribution, & Revenue Reporting
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Cross-Functional Marketing Leadership
My approach blends deep hands-on capability with senior-level strategy — the balance most companies struggle to find.
CREATIVE, MEASURABLE & HIGH IMPACT CAPBILITIES
Concept, Content & Campaign Webinars
Digital Marketing
Video Development and Editing
RECENT PORTFOLIO
2200%+ SEO Gains with Owned Content
Brought all owned content on blog and increased posting regularity and other content development. This included the use of created media such as videos (extracted content) and new content development.
Dental Targeted AI Receptionist Landing Page
Developed concept, solution, pricing, content, everything for this landing page to drive Dental practices to utilize AI Receptionist product. This was tied to cold email marketing and advertising campaigns.
Fully Integrated Organizational Technical Webinars & Video Campaigns
I developed and implemented numerous video campaigns including interviews of team and department leaders. This included concept to distribution efforts. Content extracted and used in various ways for organic/blog/social and in other channels - email and paid.
Developed and deployed Amazon "sell" team wiki
In an organization as massive as Amazon internal promotion is critical to maintaining visibility and accessibility. Urged management to leverage existing wiki infrastructure to build team area and promote our work. Beyond our functions and success this sell.amazon.com team to provide additional value to the organization and increase our influence in areas such as analytics and design.
Developed, Implemented, and Documented Amazon PM Processes
Researched, proposed, implemented, trained, and maintained new processes for the Sell.Amazon.com marketing team. Process changes included an extremely successful implementation of Asana.
Sell.Amazon.com Radical GTM Redesign
Worked as Marketing Project Manager for Sell.Amazon.com. Coordinated experimentation, design, content, and marketing leads on all aspects of "Radical Redesign" of home page to go market project.
Financial Services Whitepaper
Developed, researched, and wrote leadership mid-funnel white paper (raw layout sent to agency for design).
Developed Corporate Strategy for Webinars
Financial Services Corporate IR Services Enablement Deck
Private Equity -Industry Offering
Agency Rebranding Website and other assets
Reach Program Development
Reach Program Development
Part of Ongoing VLOG
ROI Agency Campaign
Award Winning Campaign
Demand Generation Campaign
Developed SaaS Solution and Complete Business Offerings
Ongoing ABM Campaigns
PROJECTS WITH MEASURABLE IMPACT
Agency Startup Success
Took prospect database from 0 to 7k in 6mths and boosted conversion rates by 50% with direct sales, ABM, SEO and content strategies. Scalaing to $12k in MRR within one year on shoestring budget (founder only capital).
- Digital Growth
Increase Pipeline by 70% and conversions 65%
Took prospect database from 0 to 10k in 6mths and boosted conversion rates by 65% with ABM, SEO and content strategies. Scalaing to $12k in MRR within one year on shoestring budget (founder only capital).
- knoell
2200% SEO Lift
Implemented unified and refined organizational content development and ownership processes. Had to be rolled out through all business units. Process changed segmented owned content to ensure IP was removed, valued content gated, and generally owned content was moved internally. This is also meant leveraging social as a promotional medium and not a publishing medium. This and other strategy changes, including email nurture, drove traffic site visits.
In addition, major efforts to create new content as well as optimize existing content using SEO best practices.
(See slider below for more details)
- knoell
850+ SME Hours Saved
Organizational redesigned sales and marketing functions, saving 850+ SME hours annually.
- knoell
Reduced Operational Costs by 45%
Streamlined pharma marketing operations costs by cutting outsourcing and support by 45% while maintaining QOS.
- Genmab
3x Sales.Amazon.com results
Project manager of sell.amazon.com radical redesign team that leveraged analytics, optimized design and content to bring a 3x in engagement and conversion rates.
- Amazon
Boosted Revenue by 17%
Ran marketing campaigns and development with improved messaging and nuturing programs resulting in 17%+ revenue gains.
- NetSource
Increased Leads by 22% & Email CTR by 30%
Utilizing weekly webinar series and improved email content and nurture boosted both new lead generation by 22% and email CTR by 30%.
- Power Monitors
EXPERTISE & CAPABILITIES
PROVEN LEADERSHIP
Strategic Planning
Cross Functionality
Demand Generation
Program & Project Mngt
- Tailored, flexible, creative, and business aligned marketing campaigns for growth.
- Prospect and customer content centric strategies to compress TOF, MOF, BOF
- Organizational and departmental alignment and collaboration to maximize marketing impact
- Business (Sales and Marketing) Automation and AI to drive revenue and increase efficiencies
Strategic, Tactic & Operational Expertise
Lead & Demand Generation
GTM Strategy
Marketing Automation
CRM Optimization
Marketing Strategy & Mngt
Revenue Growth
Program & Project Manager
Global Team Leadership
BACKGROUND & STRENGTHS
Prior Project/Product Mktg
- Technology – leveraged career in computer systems and IT management (ultimately as VP of IT) into career in Marketing management. Worked in numerous technology organizations (hardware, software, SaaS, etc.).
- Diverse Challenges and Organizations – startups, re-startups, formed departments, etc. Built, grew, and right-sized teams/departments.
- Diverse Skills – design, writer, editor, video, producer, developer, creator, strategist, on-camera presenter, visonary, and more.
A marketing leader best suited for contributing to a changing and growing organization.
Kevin has consistently worked at organizations that have leveraged his very diverse array of talents. He’s done a massively wide assortment of work across many disciplines.
This experience has allowed him insight into hiring the right staff members and building teams. His experience has also taught him valuable lessons that go beyond mere tasks into the areas of process creation, methodological improvements, and creative problem-solving. He’s been able to share these approaches to assist in acquiring long term productivity.
If you were going to give job titles to all of Kevin’s performed work, it would take up pages. To the right, you’ll see a laundry list of the various roles at a few of his past jobs.
Industries & Sectors
- SaaS
- Engineering
- Hardware/Software
- Professional Services
- Regulatory Tech
- Pharma
- Ecommerce
- Financial Services
- Marketing Agency
- Transportation
- Energy/Power/Utility
Product Marketing with GTM
Researched and developed complete branding for several new product offerings. This included graphic design, naming, content, GTM strategy, etc.
Reinventing Offering & Product Line Development
Total rebranding and invention of new offerings at new market (manufacturing). Completely new direction with building or content, marketing channels, messaging, pricing, and more. Developed simulation concepts and process of implementations to illustrate new offerings in various manufacturing environments.
Blog, Sales Enablement, Training, & SEO
One example of MANY pieces that were created during my time at CADD Edge. I developed the “3 Minute Thursday” concept and then continued to refine and elaborate. I worked extensively with the engineering team to get these in place.
Event Development, Program, & Promotion
Developed and grew internal user event. Proposed originally for training this turned into a product and vendor forum which grow our presence and visibility as well as revenue. Coordinated everything from the program to promotion as well as negotiation with location and staff arrangements.
Sales Enablement
Over the years I've been responsible for creating flyers, landing pages, product sheets, one pagers, competitor comparisons, etc. for sales enablement. This is one such example.
GTM Conception of Product Application
Identified and contracted with an artist who could produce visual design according to my conception and specifications.
Optimized, Standarized, & Branded Pages for Webinars
These landing pages increased web content and traffic creating compounding and ongoing SEO improvements. The videos were placed on youtube and SEO’d as well.
TECH STACK TOOLS OVERVIEW
Multifunction Team Player
Marketing Director
Marketing Operations Manager
Marketing Strategiest
Marketing Manager
Website Designer & Manager
SaaS Feature Advocate
Pre Sales Engineer
Content Manager
Agency Product Developer
Program & Project Manager
Demand Generation
Campaign Manager
Email Marketing Manager
Sr. Client Manager
Sales & Marketing AI/Automation Consultant
PROJECTS
Functions Across B2B Businesses
Marketing Strategist
Marketing direction, assets, vision, campaigns, projects, etc.
Pricing, promotion, budget
Competitor analysis
Internal communications
Project planning and management
Marcom stack operations, integration, and data integrity/security/compliance
Organizational Marketing Leadership
Product and service pricing
Product Mix
Organizational project prioritizations
Corporate direction
Campaign creator and execution
Communications coordination
Leadership team presentations
Management training and education
Marketing Manager
Content and asset developer
Campaign creator and execution
KPI development and tracking
Vendor management
Budget management
Channel analytics and reporting
Presentations
Let's Connect
I'm exploring new challenges and interesting opportunities. Let's talk.
540-246-6459