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VP/Director/Senior MARKETER manager

Kevin Shayne

 

Unique Qualities, Experience, & Attributes

Agency experience

Consultative approach

SaaS experience

B2B, B2C, and B2B2C experience

Tactical and strategic skills

Built and led teams

Organizational leadership

Worked with sales teams

Extensive software and systems knowledge

Physical and virtual marketing experience

Team as well as Sr. Management experience

 

background STRENGTHS:
  • Technology – leveraged career in computer systems and IT management (ultimately as VP of IT) into career in Marketing management. Worked in numerous technology organizations (hardware, software, SaaS, etc.).
  • Diverse Challenges and Organizations – startups, re-startups, formed departments, etc. Built, grew, and right-sized teams/departments. 
  • Diverse Skills – design, writer, editor, video, producer, developer, creator, strategist, on-camera presenter, visonary, and more.

 

A marketing leader best suited for contributing to a changing and growing organization.

Kevin has consistently worked at organizations that have leveraged his very diverse array of talents. He’s done a massively wide assortment of work across many disciplines.

This experience has allowed him insight into hiring the right staff members and building teams. His experience has also taught him valuable lessons that go beyond mere tasks into the areas of process creation, methodological improvements, and creative problem-solving. He’s been able to share these approaches to assist in acquiring long term productivity.

If you were going to give job titles to all of Kevin’s performed work, it would take up pages. To the right, you’ll see a laundry list of the various roles at a few of his past jobs.

 

Most Recent Work

Amazon

Contract Employee

 

Ecommerce

PROJECT MANAGER

Projects

  • Work Process Optimization and Change Implementation
  • GTM Perfect Launch 
  • GTM Communicating the Value
  • DAM Selection & Implementation
  • UX Process Optimization and Change Management

Inspired Communications

4mths at OpenExchange

 

Virtual Events for Financial Services and Corporate IR 

MARKETING MANAGER

Projects

  • Review, Prioritize, and Develop Corporate Assets
  • Webinar Strategy
  • Content Development
  • Marketing Automation
  • Special Events

NetSource, Inc

RVUSA.com, NetSource Media, NetSource Technology, Momentum Panel, Product Cart

Lines of Business:

  • Marketing Agencies
  • eCommerce SaaS
  • Enterprise SaaS
  • SaaS CMS

Industries:

  • Non Automotive Dealerships (RV, watersport, powersport, trailer)
  • Retail eCommerce
  • Home Builder
  • Heathcare
  • Non Profit

 

DIRECTOR OF MARKETING

Roles Performed: 

  • Marketing Director
  • Pre Sales Engineer
  • Content Manager
  • Agency Program Developer
  • Asst Sales Manager
  • Demand Generation
  • Email Marketer Manager
  • Database Manager
  • Sr. Client Manager
  • Digital Marketing Consultant
  • Business Consultant
  • Project Manager
  • SaaS Customer Feature Advocate
  • Assistant Sales Manager
  • ABM Leader
  • and more

Inspired Communications

CLIENTS: Koalafy Assessments, Growth Curve Institute, Blue Moon Agency, and Eldorado Springs Water

     

    CMO/Consultant

    Roles Performed:

    • SaaS UI/UX Product Visionary & Designer
    • Product Specification Developer
    • Project Manager
    • SaaS Programmer Interface
    • and more

      Power Monitors

      Industry: Hardware and software solutions for utility company engineers

       

      Director of Marketing

      Roles Performed:

      • Demand Generation
      • Leadership
      • Staff Development
      • Content Developer
      • Email Marketing Manager
      • Project Manager
      • Sr. Management Team Member

      CADD Edge

      Industry: Engineering hardware and software sales organization (CAD, 3DPrinters, and other solutions)

      Marketing Director

      Roles Performed:

      • Demand Generation
      • Marketing Events Director
      • Staff Development
      • Sr. Management Team Member
      • Content Developer
      • Channel Marketing Liaison
      • Project Manager

      Identifying, Fostering, and Developing Business Growth

       

      PRIMARY Skills

      Organizations – now more than ever – need innovative and creative problem solvers. Kevin assists team members in identifying challenges so they can be addressed and resolved. Experienced with a range of personality types he is able to activate individual motivators to get action. 

      • Demand generation, campaign  strategy and excution
      • Messaging, Content, and Branding
      • Organizational Marketing Leader

      Marketing Strategy

      • Corporate Marketing Direction
      • Product Pricing
      • Competitor Positioning
      • Campaign Development
      • Marcom stack integration
      • Marketing Planning

       

       Sr. Marketing Manager

      • Staff Development & Management
      • Project Management
      • Coordination
      • Direction and Assistance
      • Reporting
      • Prioritization
      • Budgeting

      Organizational Marketing Leader

      • Communicate
      • Coordinate 
      • Set Priorities
      • Processes
      • Staffing
      • Presentations

      Major Technologies I’ve Worked With

      Marketing Automation

      Hubspot * Act-On * SharpSpring * Pardot * InfusionSoft/Keep * Mail Chimp * Marketo 

      CMS & CRM

      SalesForce * WordPress (Divi) * Joomla * NetSuite

      Advertising Networks

      Google Adwords * Facebook * LinkedIn 

      Productivity Tools

      Asana * Microsoft Suite * Adobe Creative Suite * OBS * Screencast-o-matic

      Other Tools

      GotoWebinar * GotoMeeting * Zoom * Webex * Zapier * Seamless.ai * OptinMonster

      Get In Touch

      Ready to Chat?

      Kevin Shayne

      Call 540-246-6459

      Email: kshayne@gmail.com

       

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