VP/Director/Senior MARKETER manager
Kevin Shayne
Unique Qualities, Experience, & Attributes
Agency experience
Consultative approach
SaaS experience
B2B, B2C, and B2B2C experience
Tactical and strategic skills
Built and led teams
Organizational leadership
Worked with sales teams
Extensive software and systems knowledge
Physical and virtual marketing experience
Team as well as Sr. Management experience
background STRENGTHS:
- Technology – leveraged career in computer systems and IT management (ultimately as VP of IT) into career in Marketing management. Worked in numerous technology organizations (hardware, software, SaaS, etc.).
- Diverse Challenges and Organizations – startups, re-startups, formed departments, etc. Built, grew, and right-sized teams/departments.
- Diverse Skills – design, writer, editor, video, producer, developer, creator, strategist, on-camera presenter, visonary, and more.
A marketing leader best suited for contributing to a changing and growing organization.
Kevin has consistently worked at organizations that have leveraged his very diverse array of talents. He’s done a massively wide assortment of work across many disciplines.
This experience has allowed him insight into hiring the right staff members and building teams. His experience has also taught him valuable lessons that go beyond mere tasks into the areas of process creation, methodological improvements, and creative problem-solving. He’s been able to share these approaches to assist in acquiring long term productivity.
If you were going to give job titles to all of Kevin’s performed work, it would take up pages. To the right, you’ll see a laundry list of the various roles at a few of his past jobs.
Most Recent Work
Amazon
Contract Employee
Ecommerce
PROJECT MANAGER
Projects
- Work Process Optimization and Change Implementation
- GTM Perfect Launch
- GTM Communicating the Value
- DAM Selection & Implementation
- UX Process Optimization and Change Management
Inspired Communications
4mths at OpenExchange
Virtual Events for Financial Services and Corporate IR
MARKETING MANAGER
Projects
- Review, Prioritize, and Develop Corporate Assets
- Webinar Strategy
- Content Development
- Marketing Automation
- Special Events
NetSource, Inc
RVUSA.com, NetSource Media, NetSource Technology, Momentum Panel, Product Cart
Lines of Business:
- Marketing Agencies
- eCommerce SaaS
- Enterprise SaaS
- SaaS CMS
Industries:
- Non Automotive Dealerships (RV, watersport, powersport, trailer)
- Retail eCommerce
- Home Builder
- Heathcare
- Non Profit
DIRECTOR OF MARKETING
Roles Performed:
- Marketing Director
- Pre Sales Engineer
- Content Manager
- Agency Program Developer
- Asst Sales Manager
- Demand Generation
- Email Marketer Manager
- Database Manager
- Sr. Client Manager
- Digital Marketing Consultant
- Business Consultant
- Project Manager
- SaaS Customer Feature Advocate
- Assistant Sales Manager
- ABM Leader
- and more
Inspired Communications
CLIENTS: Koalafy Assessments, Growth Curve Institute, Blue Moon Agency, and Eldorado Springs Water
CMO/Consultant
Roles Performed:
- SaaS UI/UX Product Visionary & Designer
- Product Specification Developer
- Project Manager
- SaaS Programmer Interface
- and more
Power Monitors
Industry: Hardware and software solutions for utility company engineers
Director of Marketing
Roles Performed:
- Demand Generation
- Leadership
- Staff Development
- Content Developer
- Email Marketing Manager
- Project Manager
- Sr. Management Team Member
CADD Edge
Industry: Engineering hardware and software sales organization (CAD, 3DPrinters, and other solutions)
Marketing Director
Roles Performed:
- Demand Generation
- Marketing Events Director
- Staff Development
- Sr. Management Team Member
- Content Developer
- Channel Marketing Liaison
- Project Manager
Identifying, Fostering, and Developing Business Growth
PRIMARY Skills
Organizations – now more than ever – need innovative and creative problem solvers. Kevin assists team members in identifying challenges so they can be addressed and resolved. Experienced with a range of personality types he is able to activate individual motivators to get action.
- Demand generation, campaign strategy and excution
- Messaging, Content, and Branding
- Organizational Marketing Leader
Marketing Strategy
- Corporate Marketing Direction
- Product Pricing
- Competitor Positioning
- Campaign Development
- Marcom stack integration
- Marketing Planning
Sr. Marketing Manager
- Staff Development & Management
- Project Management
- Coordination
- Direction and Assistance
- Reporting
- Prioritization
- Budgeting
Organizational Marketing Leader
- Communicate
- Coordinate
- Set Priorities
- Processes
- Staffing
- Presentations
Major Technologies I’ve Worked With
Get In Touch
Ready to Chat?
Kevin Shayne
Call 540-246-6459
Email: kshayne@gmail.com